And so, my fellow adventurers, "WHAT CAN I DO!?" is not just a product; it's a testament to the might of user-centred design, creative problem-solving, and critical analysis. It's the culmination of a journey that merges design thinking methodologies to address the existing user challenges amid the environmental crisis.
As a UX Designer, this adventure has been an epic journey of innovation and transformation, proving that with the right skills and analysis, one has the potential to take the lead in developing a solution that effectively addresses the complexities centred around user needs. Last but not least, the journey of developing this end-to-end (E-2-E) product has been marked by both 'a-ha' moments and pitfalls.
And so, my fellow adventurers, "WHAT CAN I DO!?" is not just a product; it's a testament to the might of user-centred design, creative problem-solving, and critical analysis. It's the culmination of a journey that merges design thinking methodologies to address the existing user challenges amid the environmental crisis.
As a UX Designer, this adventure has been an epic journey of innovation and transformation, proving that with the right skills and analysis, one has the potential to take the lead in developing a solution that effectively addresses the complexities centred around user needs. Last but not least, the journey of developing this end-to-end (E-2-E) product has been marked by both 'a-ha' moments and pitfalls.
During the development of the ‘WHAT CAN I DO!? app, I came to understand that the initial concepts were just the starting point. The app's designs evolved with input from usability studies and feedback from users, shaping each iteration.
I also came to realize that it's an ongoing, iterative process throughout the journey. This approach aids in crafting a solution that offers comfortable, time-efficient, and user-friendly accessibility to the target audience, ultimately making everyday life more convenient. With this approach, the why behind its inception becomes clearer: to define the problem and ultimately ensure a delightful user experience.
Perform an additional set of usability studies to confirm whether the concerns and challenges users encountered have been successfully resolved.
Carry out additional user research to identify any emerging areas of demand, aiming for better service delivery, as iterations are consistently the key driving factor for achieving optimal success.
The Final Resolution : The Hero's Return
The Final Resolution : The Hero's Return
Let's Keep The Ball Rolling
Let's Keep The Ball Rolling
My Precious Retrospective
My Precious Retrospective
I designed the sign-up or registration process to require only a name and email, omitting the option to sign up through social media accounts. This decision was made to prioritize privacy and prevent potential breaches, as many users expressed discomfort with linking their social media accounts to every new application they encounter for the first time.
I designed the sign-up or registration process to require only a name and email, omitting the option to sign up through social media accounts. This decision was made to prioritize privacy and prevent potential breaches, as many users expressed discomfort with linking their social media accounts to every new application they encounter for the first time.
The home screen is meticulously designed to provide users with numerous pathways to accomplish tasks, ensuring a seamless and frictionless experience. Clear CTA and intuitive navigation cues are implemented to enhance usability. This strategy aims to mitigate user frustration and prevent dropouts by offering multiple ways to complete tasks, allowing users to explore the application without feeling restricted to a single method
The home screen is meticulously designed to provide users with numerous pathways to accomplish tasks, ensuring a seamless and frictionless experience. Clear CTA and intuitive navigation cues are implemented to enhance usability. This strategy aims to mitigate user frustration and prevent dropouts by offering multiple ways to complete tasks, allowing users to explore the application without feeling restricted to a single method
The incorporation of a DIY tracker serves the purpose of introducing a gamification element to maintain high levels of user motivation. Additionally, it functions as a micro-interaction that enhances user engagement. This strategic utilization aims to sustain ongoing user involvement, with the objective of boosting continued activation rates as a key metric in expanding user reach.
The incorporation of a DIY tracker serves the purpose of introducing a gamification element to maintain high levels of user motivation. Additionally, it functions as a micro-interaction that enhances user engagement. This strategic utilization aims to sustain ongoing user involvement, with the objective of boosting continued activation rates as a key metric in expanding user reach.
Before Test: 3/5 Users felt confused with the navigation and comprehension of the CTA's.
After Test: A better UI, clearly marked CTA's with clear navigation icons for a smooth and comprehensive user experience.
Before Test: 5/5 Users expressed frustration over the absence of a search feature on the home screen, hindering their ability to quickly find specific items. Additionally, the CTAs were perceived as obstacles, impeding the completion of certain user tasks.
After Test: Added feature of search, clear placements of CTA's navigational icons for a frictionless user experience.
Before Test: 3/5 Users believed that providing detailed information about the CO2 footprint of each outfit could significantly enhance their environmental awareness. Additionally, incorporating an AI-powered feature that offers real-time estimates of the CO2 footprint for existing garments would be a valuable addition.
After Test: Combining generative AI and a refined UI to create a seamless and enjoyable user experience.
Levelling Up User Experiences: Adventures In Testing
Levelling Up User Experiences: Adventures In Testing
Unwrapping Joy: User Testing Delights
"After using the application, I'm amazed by its dedicated ecosystem for a great cause. Dealing with clothing aftermath is now a breeze, and the intuitive interface makes everything smooth and stress-free. Aha, what a game-changer!"
Unwrapping Joy: User Testing Delights
"The brand name and the application are highly relatable and instil a sense of finding an effortless solution to overcome the challenge without significant limitations and tailored precisely to my requirements."
Dynamic Design Evolution
In the falling action, salvation arrived in the form of a prototype—a living beacon of hope. Subjected to rigorous testing, it vividly portrayed the refined evolution of a user-friendly solution. The method highlighted effective troubleshooting and insightful scrutiny, ensuring a solution that continually adapted to the ever-evolving needs of the users.
With each testing session, the product underwent a transformative journey, evolving to fulfill its original promise of being intuitive and seamlessly navigable. Each session adding depth and detail to the narrative of enhancement. The goal, established at the journey's inception, was to create an experience that resonated with simplicity and understanding.
In the falling action, salvation arrived in the form of a prototype—a living beacon of hope. Subjected to rigorous testing, it vividly portrayed the refined evolution of a user-friendly solution. The method highlighted effective troubleshooting and insightful scrutiny, ensuring a solution that continually adapted to the ever-evolving needs of the users.
With each testing session, the product underwent a transformative journey, evolving to fulfill its original promise of being intuitive and seamlessly navigable. Each session adding depth and detail to the narrative of enhancement. The goal, established at the journey's inception, was to create an experience that resonated with simplicity and understanding.
The Climax - Pinnacle of Constraints Where Tension Peaks
The Climax - Pinnacle of Constraints Where Tension Peaks
The Climax - Pinnacle of Constraints Where Tension Peaks
Journeying Through The Mid-Fidelity Universe
Insights Unveiled
Insights Unveiled
Let's Choreograph the Data
Let's Choreograph the Data
Let's Choreograph the Data
Streamlined User Interaction:
Develop efficient navigation in a unified platform for enhanced user understanding and comprehensive interactions.
Learn, Connect, Share:
Streamline user journeys on the digital platform for various tasks. 24% of users were unsure where to find the digital platform assistance.
Collaborative Community Hub:
Cultivate a collaborative environment for effortless sharing, learning and fostering a supportive eco-system.
35.2% of users lacked the necessary support, tools, and community to address this issue.
Streamlined User Interaction:
Develop efficient navigation in a unified platform for enhanced user understanding and comprehensive interactions.
Learn, Connect, Share:
Streamline user journeys on the digital platform for various tasks. 24% of users were unsure where to find the digital platform assistance.
Collaborative Community Hub:
Cultivate a collaborative environment for effortless sharing, learning and fostering a supportive eco-system.
35.2% of users lacked the necessary support, tools, and community to address this issue.
Innovate with Competitive Insights:
Seamlessly integrate competitor insights into UX design for informed decisions and innovation.
Tailored User Experiences:
Prioritize personalization, moving beyond generics to create customized and unique user experiences.
66.7% of users prefer repairing or altering
their clothing, leaving 33.3% with alternative
preferences.
Innovate with Competitive Insights:
Seamlessly integrate competitor insights into UX design for informed decisions and innovation.
Tailored User Experiences:
Prioritize personalization, moving beyond generics to create customized and unique user experiences.
66.7% of users prefer repairing or altering
their clothing, leaving 33.3% with
alternative preferences.
The solution evolved into an end-to-end platform prioritizing user experience, with seamless navigation, intuitive interface, and personalized features catering to each user's needs, all integrated into a cohesive digital environment.
It serves as an eco-system of:
Comprehensive solution leveraging generative AI.
Offering resources from learning about the environmental impact of fast fashion, learning about CO2 footprint of owned outfits for conscious decision making and more.
Self-paced tutorials for reusing old clothing or connecting with a professional.
Fostering a community of like-minded individuals for shared support and action.
Last but not least, users get ongoing incentives for a continued retention and engagement.
It surpasses competitors by granting complete empowerment to users and avoiding a generic "one size fits all" solution. Additionally, it holds the potential to transcend global boundaries.
After many challenges, a breakthrough came when I empathetically listened to Sarah, underlining the importance of diverse perspectives in progress.
The solution evolved into an end-to-end platform prioritizing user experience, with seamless navigation, intuitive interface, and personalized features catering to each user's needs, all integrated into a cohesive digital environment.
It serves as an eco-system of:
Comprehensive solution leveraging generative AI.
Offering resources from learning about the environmental impact of fast fashion, learning about CO2 footprint of owned outfits for conscious decision making and more.
Self-paced tutorials for reusing old clothing or connecting with a professional.
Fostering a community of like-minded individuals for shared support and action.
Last but not least, users get ongoing incentives for a continued retention and engagement.
It surpasses competitors by granting complete empowerment to users and avoiding a generic "one size fits all" solution. Additionally, it holds the potential to transcend global boundaries.
After many challenges, a breakthrough came when I empathetically listened to Sarah, underlining the importance of diverse perspectives in progress.
The solution evolved into an end-to-end platform prioritizing user experience, with seamless navigation, intuitive interface, and personalized features catering to each user's needs, all integrated into a cohesive digital environment.
It serves as an eco-system of:
Comprehensive solution leveraging generative AI.
Offering resources from learning about the environmental impact of fast fashion, learning about CO2 footprint of owned outfits for conscious decision making and more.
Self-paced tutorials for reusing old clothing or connecting with a professional.
Fostering a community of like-minded individuals for shared support and action.
Last but not least, users get ongoing incentives for a continued retention and engagement.
It surpasses competitors by granting complete empowerment to users and avoiding a generic "one size fits all" solution. Additionally, it holds the potential to transcend global boundaries.
After many challenges, a breakthrough came when I empathetically listened to Sarah, underlining the importance of diverse perspectives in progress.
A setback—a cry of desperation to break free from surface-level observations. It signaled a yearning for success, a fervent pursuit to craft solutions exceeding Sarah’s expectations.
A setback—a cry of desperation to break free from surface-level observations. It signaled a yearning for success, a fervent pursuit to craft solutions exceeding Sarah’s expectations.
A setback—a cry of desperation to break free from surface-level observations. It signaled a yearning for success, a fervent pursuit to craft solutions exceeding Sarah’s expectations.
The Pitfalls? From the outset, I faced various obstacles, ranging from identifying my target audience to uncovering elusive pieces of information. Yet, the most daunting task was time limitations and crafting a cohesive and seamless ecosystem within the application. Designing an ecosystem that meets Key Performance Indicators (KPIs).
Addressing challenges in crafting a frictionless user experience involved tackling various issues. One major hurdle was devising a user flow that seamlessly facilitated the accomplishment of diverse tasks within the application. Navigating efficiently from one CTA to another posed a challenge, requiring solutions to minimize time wastage. Additionally, providing clear indications of different sections on the mobile screen presented another obstacle that needed careful consideration in the design decisions.
The Pitfalls? From the outset, I faced various obstacles, ranging from identifying my target audience to uncovering elusive pieces of information. Yet, the most daunting task was time limitations and crafting a cohesive and seamless ecosystem within the application. Designing an ecosystem that meets Key Performance Indicators (KPIs).
Addressing challenges in crafting a frictionless user experience involved tackling various issues. One major hurdle was devising a user flow that seamlessly facilitated the accomplishment of diverse tasks within the application. Navigating efficiently from one CTA to another posed a challenge, requiring solutions to minimize time wastage. Additionally, providing clear indications of different sections on the mobile screen presented another obstacle that needed careful consideration in the design decisions.
The Pitfalls? From the outset, I faced various obstacles, ranging from identifying my target audience to uncovering elusive pieces of information. Yet, the most daunting task was time limitations and crafting a cohesive and seamless ecosystem within the application. Designing an ecosystem that meets Key Performance Indicators (KPIs).
Addressing challenges in crafting a frictionless user experience involved tackling various issues. One major hurdle was devising a user flow that seamlessly facilitated the accomplishment of diverse tasks within the application. Navigating efficiently from one CTA to another posed a challenge, requiring solutions to minimize time wastage. Additionally, providing clear indications of different sections on the mobile screen presented another obstacle that needed careful consideration in the design decisions.
Resolving The Pitfalls: Embracing a Strategic Approach
Resolving The Pitfalls: Embracing a Strategic Approach
1-Strategic Audience Refinement and Ecosystem Simplification involved a targeted approach to audience identification; through thorough research and surveys. Breaking down the complex task of creating an application ecosystem by emphasizing key features.
2-Reasoning Behind the Solution:
User-centric alignment and task complexity simplification stemmed from the need to align the design with user preferences, ensuring a simplified approach to managing the complexity of tasks within the application. Mindful of preventing it from becoming a
"one-size-fits-all" platform.
3-Design's Problem-Solving Impact:
Inclusive testing and a streamlined approach for enhanced effectiveness highlighted the solution's impact in fostering inclusivity through diversified testing, resulting in a streamlined and more effective design approach.
1 - Strategic Audience Refinement and Ecosystem Simplification involved a targeted approach to audience identification; through thorough research and surveys. Breaking down the complex task of creating an application ecosystem by emphasizing key features.
2 - Reasoning Behind the Solution:
User-centric alignment and task complexity simplification stemmed the need to align the design with user preferences, ensuring a simplified approach to manage the complexity of tasks within the application.
Mindful of preventing it from becoming a "one-size-fits-all" platform.
3 - Design's Problem-Solving Impact:
Inclusive testing and streamlined approach for enhanced effectiveness highlighted the solution's impact in fostering inclusivity through diversified testing, resulting in a streamlined and more effective design approach.
Where It Ended Up With The Solution
Where It Ended Up With The Solution
Where It Ended Up With The Solution
The Climax - Pinnacle of Constraints Where Tension Peaks
.UX.STRATEGY.innovation.
.UX.STRATEGY.innovation.
Sarah, a passionate sustainability advocate, yearned for a community where she could share her ideas and learn from others. Despite her enthusiasm, she often felt alone in her efforts. Limited resources and a lack of knowledge hindered her ability to make a bigger impact.
With a heart full of hope, Sarah sought a place where she could connect with like-minded individuals. She dreamed of a community that would inspire, motivate, and empower her to find innovative ways to reduce waste and repurpose items. A place where she could truly make a difference.
Sarah stumbled home, her heels clicking against the pavement. A weary sigh escaped her lips as she tossed her bag onto the couch. The day had been gruelling, her mind racing with deadlines and meetings. Yet, even as she sank into her armchair, one nagging thought lingered: her closet, overflowing with clothes she no longer wore.
The guilt gnawed at her. She knew the environmental impact of fast fashion and the landfills brimming with discarded garments. But with her busy schedule, finding the time and energy to repurpose her clothes seemed like an insurmountable task.
One evening, while scrolling through her phone, a notification caught her eye. It was from a new app called "What Can I Do!?". Intrigued, Sarah downloaded it and started exploring. The app was filled with ideas, tutorials, and even a community of people passionate about sustainability.
Finally, she found a section dedicated to repurposing clothes. With a newfound sense of hope, Sarah typed in, "I'm looking for ideas on how to repurpose this outfit. Can you recommend any professionals or DIY techniques?" She finally felt relieved after a long period of struggle as the output was a saviour!
Sarah stumbled home, her heels clicking against the pavement. A weary sigh escaped her lips as she tossed her bag onto the couch. The day had been gruelling, her mind racing with deadlines and meetings. Yet, even as she sank into her armchair, one nagging thought lingered: her closet, overflowing with clothes she no longer wore.
The guilt gnawed at her. She knew the environmental impact of fast fashion and the landfills brimming with discarded garments. But with her busy schedule, finding the time and energy to repurpose her clothes seemed like an insurmountable task.
One evening, while scrolling through her phone, a notification caught her eye. It was from a new app called "What Can I Do!?". Intrigued, Sarah downloaded it and started exploring. The app was filled with ideas, tutorials, and even a community of people passionate about sustainability.
Finally, she found a section dedicated to repurposing clothes. With a newfound sense of hope, Sarah typed in, "I'm looking for ideas on how to repurpose this outfit. Can you recommend any professionals or DIY techniques?" She finally felt relieved after a long period of struggle as the output was a saviour!
Sarah, a passionate sustainability advocate, yearned for a community where she could share her ideas and learn from others. Despite her enthusiasm, she often felt alone in her efforts. Limited resources and a lack of knowledge hindered her ability to make a bigger impact.
With a heart full of hope, Sarah sought a place where she could connect with like-minded individuals. She dreamed of a community that would inspire, motivate, and empower her to find innovative ways to reduce waste and repurpose items. A place where she could truly make a difference.
Sarah, a passionate sustainability advocate, yearned for a community where she could share her ideas and learn from others. Despite her enthusiasm, she often felt alone in her efforts. Limited resources and a lack of knowledge hindered her ability to make a bigger impact.
With a heart full of hope, Sarah sought a place where she could connect with like-minded individuals. She dreamed of a community that would inspire, motivate, and empower her to find innovative ways to reduce waste and repurpose items. A place where she could truly make a difference.
Hello, I am Sarah: Recall me from the start of the story and here's why I am the protagonist
Hello, I am Sarah: Recall me from the start of the story and here's why I am the protagonist
Hello, I am Sarah: Recall me from the start of the story and here's why I am the protagonist
The tale began with a magical journey into the realm of qualitative and quantitative research. Teaming up with knowledgeable sustainability experts and conducting captivating interviews with everyday users, surveys, and more, laid the framework for an exciting design exploration. Discovering gaps among the competitors to uncover unmet user needs.
The expedition to find the ‘who, what, why, where, when and how’.
Who experiences challenges within the digital realm? -busy working woman aka Sarah
Why do they desire the resolution of those issues and the benefits they hope to gain from it? - Sarah lacks innovative ideas beyond seeking a solution within a digital platform.
Where is the user when they're using the product?-Sarah is probably using the app during her work breaks and whenever she's on the go.
What defines a successful experience for the users?-Sarah is seeking an innovative, time-efficient app to facilitate the upcycling of her used clothing.
When do they encounter these challenges? - Sarah's frustration mounts each time she opens yet another app that fails to cater to her unique needs effectively.
How will the solution impact the users' work and their daily lives? - Sarah wants seamless navigation from onboarding to discovering her unique up-cycling method, fostering continued engagement while effortlessly connecting with other users.
The tale began with a magical journey into the realm of qualitative and quantitative research. Teaming up with knowledgeable sustainability experts and conducting captivating interviews with everyday users, surveys, and more, laid the framework for an exciting design exploration. Discovering gaps among the competitors to uncover unmet user needs.
The expedition to find the ‘who, what, why, where, when and how’.
Who experiences challenges within the digital realm? -busy working women aka Sarah
Why do they desire the resolution of those issues and the benefits they hope to gain from it? - Sarah lacks innovative ideas beyond seeking a solution within a digital platform.
Where is the user when they're using the product?- Sarah is probably using the app during her work breaks and whenever she's on the go.
What defines a successful experience for the users?-Sarah is seeking an innovative, time-efficient app to facilitate the upcycling of her used clothing.
When do they encounter these challenges? - Sarah's frustration mounts each time she opens yet another app that fails to cater to her unique needs effectively.
How will the solution impact the users' work and their daily lives? - Sarah wants seamless navigation from onboarding to discovering her unique up-cycling method, fostering continued engagement while effortlessly connecting with other users.
The tale began with a magical journey into the realm of qualitative and quantitative research. Teaming up with knowledgeable sustainability experts and conducting captivating interviews with everyday users, surveys, and more, laid the framework for an exciting design exploration. Discovering gaps among the competitors to uncover unmet user needs.
The expedition to find the ‘who, what, why, where, when and how’.
Who experiences challenges within the digital realm? -busy working woman aka Sarah
Why do they desire the resolution of those issues and the benefits they hope to gain from it? - Sarah lacks innovative ideas beyond seeking a solution within a digital platform.
Where is the user when they're using the product?-Sarah is probably using the app during her work breaks and whenever she's on the go.
What defines a successful experience for the users?-Sarah is seeking an innovative, time-efficient app to facilitate the upcycling of her used clothing.
When do they encounter these challenges? - Sarah's frustration mounts each time she opens yet another app that fails to cater to her unique needs effectively.
How will the solution impact the users' work and their daily lives? - Sarah wants seamless navigation from onboarding to discovering her unique up-cycling method, fostering continued engagement while effortlessly connecting with other users.
The tale began with a magical journey into the realm of qualitative and quantitative research. Teaming up with knowledgeable sustainability experts and conducting captivating interviews with everyday users, surveys, and more, laid the framework for exciting design exploration. Discovering gaps among the competitors to uncover unmet user needs.
The expedition to find the ‘who, what, why, where, when and how’.
Who experiences challenges within the digital realm? -busy working woman aka Sarah
Why do they desire the resolution of those issues and the benefits they hope to gain from it? - Sarah lacks innovative ideas beyond seeking a solution within a digital platform.
Where is the user when they're using the product?-Sarah is probably using the app during her work breaks and whenever she's on the go.
What defines a successful experience for the users?-Sarah is seeking an innovative, time-efficient app to facilitate the upcycling of her used clothing.
When do they encounter these challenges? - Sarah's frustration mounts each time she opens yet another app that fails to cater to her unique needs effectively.
How will the solution impact the users' work and their daily lives? - Sarah wants seamless navigation from onboarding to discovering her unique up-cycling method, fostering continued engagement while effortlessly connecting with other users.
The tale began with a magical journey into the realm of qualitative and quantitative research. Teaming up with knowledgeable sustainability experts and conducting captivating interviews with everyday users, surveys, and more, laid the framework for an exciting design exploration. Discovering gaps among the competitors to uncover unmet user needs.
The expedition to find the ‘who, what, why, where, when and how’.
Who experiences challenges within the digital realm? -busy working woman aka Sarah
Why do they desire the resolution of those issues and the benefits they hope to gain from it? - Sarah lacks innovative ideas beyond seeking a solution within a digital platform.
Where is the user when they're using the product?-Sarah is probably using the app during her work breaks and whenever she's on the go.
What defines a successful experience for the users?-Sarah is seeking an innovative, time-efficient app to facilitate the upcycling of her used clothing.
When do they encounter these challenges? - Sarah's frustration mounts each time she opens yet another app that fails to cater to her unique needs effectively.
How will the solution impact the users' work and their daily lives? - Sarah wants seamless navigation from onboarding to discovering her unique up-cycling method, fostering continued engagement while effortlessly connecting with other users.
The tale began with a magical journey into the realm of qualitative and quantitative research. Teaming up with knowledgeable sustainability experts and conducting captivating interviews with everyday users, surveys, and more, laid the framework for an exciting design exploration. Discovering gaps among the competitors to uncover unmet user needs.
The expedition to find the ‘who, what, why, where, when and how’.
Who experiences challenges within the digital realm? -busy working woman aka Sarah
Why do they desire the resolution of those issues and the benefits they hope to gain from it? - Sarah lacks innovative ideas beyond seeking a solution within a digital platform.
Where is the user when they're using the product?-Sarah is probably using the app during her work breaks and whenever she's on the go.
What defines a successful experience for the users?-Sarah is seeking an innovative, time-efficient app to facilitate the upcycling of her used clothing.
When do they encounter these challenges? - Sarah's frustration mounts each time she opens yet another app that fails to cater to her unique needs effectively.
How will the solution impact the users' work and their daily lives? - Sarah wants seamless navigation from onboarding to discovering her unique up-cycling method, fostering continued engagement while effortlessly connecting with other users.
The tale began with a magical journey into the realm of qualitative and quantitative research. Teaming up with knowledgeable sustainability experts and conducting captivating interviews with everyday users, surveys, and more, laid the framework for an exciting design exploration. Discovering gaps among the competitors to uncover unmet user needs.
The expedition to find the ‘who, what, why, where, when and how’.
Who experiences challenges within the digital realm? -busy working woman aka Sarah
Why do they desire the resolution of those issues and the benefits they hope to gain from it? - Sarah lacks innovative ideas beyond seeking a solution within a digital platform.
Where is the user when they're using the product?-Sarah is probably using the app during her work breaks and whenever she's on the go.
What defines a successful experience for the users?-Sarah is seeking an innovative, time-efficient app to facilitate the upcycling of her used clothing.
When do they encounter these challenges? - Sarah's frustration mounts each time she opens yet another app that fails to cater to her unique needs effectively.
How will the solution impact the users' work and their daily lives? - Sarah wants seamless navigation from onboarding to discovering her unique up-cycling method, fostering continued engagement while effortlessly connecting with other users.
Enter me: the UX Designer, with an opportunity How might we create a seamless platform, leveraging generative AI to facilitate Sarah's eco-friendly clothing reuse and foster a sense of community?
User Need/Market Gap:
In the bustling kingdom where diligent Sarah resides, her heart longs for a user-friendly digital platform. She envisions a solution that facilitates the efficient disposal of old clothes, contributing to the overarching battle against fashion waste. Only a mere 12% of donated clothes make it to second-hand stores, while a significant 55% are exported to countries like Kantamanto in Africa and the Middle East.
Problem Identification Journey:
Users like Sarah struggle with recycling old clothing due to lack of a digital product with personalized solutions, insufficient motivation to engage with others, and a lack of awareness about the environmental impact of fast fashion. This leads to 88% of users resorting to traditional methods, contributing to the ongoing damage caused by excessive fashion production.
Clear and Concise User Problem:
Amidst Sarah's daily toil, the absence of a tailored digital haven reverberates as a challenge – the necessity for a platform to streamline the intricate task of discarding used clothing. It stands as a call to action in the kingdom's fight against fashion waste.
Enter me: the UX Designer, with an opportunity How might we create a seamless platform to facilitate Sarah's eco-friendly clothing reuse and foster a sense of community?
User Need/Market Gap:
In the bustling kingdom where diligent Sarah resides, her heart longs for a user-friendly digital platform. She envisions a solution that facilitates the efficient disposal of old clothes, contributing to the overarching battle against fashion waste. Only a mere 12% of donated clothes make it to second-hand stores, while a significant 55% are exported to countries like Kantamanto in Africa and the Middle East.
Problem Identification Journey:
Users like Sarah struggle with recycling old clothing due to lack of a digital product with personalized solutions, insufficient motivation to engage with others, and a lack of awareness about the environmental impact of fast fashion. This leads to 88% of users resorting to traditional methods, contributing to the ongoing damage caused by excessive fashion production.
Clear and Concise User Problem:
Amidst Sarah's daily toil, the absence of a tailored digital haven reverberates as a challenge – the necessity for a platform to streamline the intricate task of discarding used clothing. It stands as a call to action in the kingdom's fight against fashion waste.
Enter me: the UX Designer, with an opportunity How might we create a seamless platform, leveraging generative AI to facilitate Sarah's eco-friendly clothing reuse and foster a sense of community?
User Need/Market Gap:
In the bustling kingdom where diligent Sarah resides, her heart longs for a user-friendly digital platform. She envisions a solution that facilitates the efficient disposal of old clothes, contributing to the overarching battle against fashion waste. Only a mere 12% of donated clothes make it to second-hand stores, while a significant 55% are exported to countries like Kantamanto in Africa and the Middle East.
Problem Identification Journey:
Users like Sarah struggle with recycling old clothing due to lack of a digital product with personalized solutions, insufficient motivation to engage with others, and a lack of awareness about the environmental impact of fast fashion. This leads to 88% of users resorting to traditional methods, contributing to the ongoing damage caused by excessive fashion production.
Clear and Concise User Problem:
Amidst Sarah's daily toil, the absence of a tailored digital haven reverberates as a challenge – the necessity for a platform to streamline the intricate task of discarding used clothing. It stands as a call to action in the kingdom's fight against fashion waste.
Project Duration
The Varied Hats
The Varied Hats
6 Months
6 Months
March 2023 - August 2023
March 2023 - August 2023
Project Duration
Project Duration
UX Researcher, UX Designer,
Data Analysis & Synthesis,
UI Designer, Product Designer
UX Researcher,
UX Designer,
Data Analysis & Synthesis,
UI Designer,
Product Designer
The Quest for Insights
The Quest for Insights
The Quest for Insights
Call to Adventure
Call to Adventure
Call to Adventure
What Can I do !? - An Award Winning Product
What Can I do !? - An Award Winning Product
What Can I do !? - An Award Winning Product
Impact from Quantum Ripples
Impact from Quantum Ripples
My Varied Hats
Curious about how I ended up here? Let's rewind to the very start!
Curious about how I ended up here? Let's rewind to the very start!
Curious about how I ended up here? Let's rewind to the very start!
How can a designer revolutionize fashion with an app for eco-friendly clothing choices, becoming a catalyst for change?
Let's find out…
How can a designer revolutionize fashion with an app for eco-friendly clothing choices, becoming a catalyst for change?
Let's find out…
How can a designer revolutionize fashion with an app for eco-friendly clothing choices, becoming a catalyst for change?
Let's find out…
80% Task success rate:
Enhanced user engagement and
satisfaction, complemented by metrics like an increase in session durations and a 25% rise in interaction frequency.
80% Task success rate:
Enhanced user engagement and
satisfaction, complemented by metrics like an increase in session durations and a 25% rise in interaction frequency.
80% Task success rate:
Enhanced user engagement and satisfaction, complemented by metrics like an increase in session durations and a 25% rise in interaction frequency.
Design Thinking, User interviews, Surveys, Competitive analysis, personas, and journey maps. Deciphering crucial user pain points served as a guiding pathway in identifying the key features for the digital solution.
70% Increase in User Adoption
(Navigation vs. Search):
Quantifiable by an uptick in session durations and an increase in the frequency of navigation over search features. Making the interface intuitive and easy to navigate.
70% Increase in User Adoption
(Navigation vs. Search):
Quantifiable by an uptick in session durations and an increase in the frequency of navigation over search features. Making the interface intuitive and easy to navigate.
70% Increase in User Adoption
(Navigation vs. Search):
Quantifiable by an uptick in session durations and an increase in the frequency of navigation over search features. Making the interface intuitive and easy to navigate.
Time-on-Task Completion rate was 16.67%:
This was quantified by comparing the time taken to complete tasks before and after the implementation of the design iterations the average seconds to complete a task was 64.67 seconds.
Time-on-Task Completion rate was 16.67%:
This was quantified by comparing the time taken to complete tasks before and after the implementation of the design iterations the average seconds to complete a task was 64.67 seconds.
Time-on-Task Completion rate was 16.67%:
This was quantified by comparing the time taken to complete tasks before and after the implementation of the design iterations the average seconds to complete a task was 64.67 seconds.
Trail for Research
Trail for Research
Trail for Iterations
Trail for Iterations
Design Thinking, User Interviews, Surveys, Competitive Analysis, Personas, and Journey Maps. Deciphering crucial user pain points served as a guiding pathway in identifying the key features for the digital solution.
Design Thinking, User Interviews, Surveys, Competitive Analysis, Personas, and Journey Maps. Deciphering crucial user pain points served as a guiding pathway in identifying the key features for the digital solution.
The mission was clear:
Explore user behaviour and digital product usage intricacies, navigating through a journey that demands astute questioning and insights from experts, target users, and the broader community.
The mission was clear:
Explore user behaviour and digital product usage intricacies, navigating through a journey that demands astute questioning and insights from experts, target users, and the broader community.
The mission was clear:
Explore user behaviour and digital product usage intricacies, navigating through a journey that demands astute questioning and insights from experts, target users, and the broader community.
Strategic Framework Implementation:
Employed a strategic design thinking approach by establishing a well-defined problem, and systematically gathering and synthesizing both quantitative and qualitative findings. This ensured a seamless integration of diverse data types. This resulted in the generation of ideas, the creation of prototypes, testing, and eventually implementation.
Strategic Framework Implementation:
Employed a strategic design thinking approach by establishing a well-defined problem, and systematically gathering and synthesizing both quantitative and qualitative findings. This ensured a seamless integration of diverse data types. This resulted in the generation of ideas, the creation of prototypes, testing, and eventually implementation.
Strategic Framework Implementation:
Employed a strategic design thinking approach by establishing a well-defined problem, and systematically gathering and synthesizing both quantitative and qualitative findings. This ensured a seamless integration of diverse data types. This resulted in the generation of ideas, the creation of prototypes, testing, and eventually implementation.
Ideation Sessions, User Flows, Storyboards, Design Sprints, Usability Tests, Design Systems and Blueprints.
Ideation Sessions, User Flows, Storyboards, Design Sprints, Usability Tests, Design Systems and Blueprints.
Ideation Sessions, User Flows, Storyboards, Design Sprints, Usability Tests, Design Systems and Blueprints.
Insights Unveiled
Streamlined User Interaction:
Develop efficient navigation in a unified platform for enhanced user understanding and comprehensive interactions.
Learn, Connect, Share:
Streamline user journeys on the digital platform for various tasks. 24% of users were unsure where to find the digital platform assistance.
Collaborative Community Hub:
Cultivate a collaborative environment for effortless sharing, learning and fostering a supportive eco-system. 35.2% of users lacked the necessary support, tools, and community to address this issue.
Innovate with Competitive Insights:
Seamlessly integrate competitor insights into UX design for informed decisions and innovation.
Tailored User Experience:
Prioritize personalization, moving beyond generics to create customized and unique user experiences.66.7% of users prefer repairing or altering their clothing, leaving 33.3% with alternative preferences.
Journeying Through The Mid-Fidelity Universe
In the falling action, salvation arrived in the form of a prototype—a living beacon of hope. Subjected to rigorous testing, it vividly portrayed the refined evolution of a user-friendly solution. The method highlighted effective troubleshooting and insightful scrutiny, ensuring a solution that continually adapted to the ever-evolving needs of the users.
With each testing session, the product underwent a transformative journey, evolving to fulfill its original promise of being intuitive and seamlessly navigable. Each session adding depth and detail to the narrative of enhancement. The goal, established at the journey's inception, was to create an experience that resonated with simplicity and understanding.
Unwrapping Joy: User Testing Delights!
"After using the application, I'm amazed by its dedicated ecosystem for a great cause. Dealing with clothing aftermath is now a breeze, and the intuitive interface makes everything smooth and stress-free. Aha, what a game-changer!"
Unwrapping Joy: User Testing Delights!
"The brand name and the application are highly relatable and instil a sense of finding an effortless solution to overcome the challenge without significant limitations and tailored precisely to my requirements."
Levelling Up User Experiences: Adventures In Testing
Before Test: 3/5 Users felt confused with the navigation and comprehension of the CTA's.
After Test: A better UI, clearly marked CTA's with clear navigation icons for a smooth and comprehensive user experience.
Before Test: 5/5 Users expressed frustration over the absence of a search feature on the home screen, hindering their ability to quickly find specific items. Additionally, the CTAs were perceived as obstacles, impeding the completion of certain user tasks.
After Test: Added feature of search, clear placements of CTA's navigational icons for a frictionless user experience.
Before Test: 3/5 Users believed that providing detailed information about the CO2 footprint of each outfit could significantly enhance their environmental awareness. Additionally, incorporating an AI-powered feature that offers real-time estimates of the CO2 footprint for existing garments would be a valuable addition.
After Test: Combining generative AI and a refined UI to create a seamless and enjoyable user experience.
And so, my fellow adventurers, "WHAT CAN I DO!?" is not just a product; it's a testament to the might of user-centred design, creative problem-solving, and critical analysis. It's the culmination of a journey that merges design thinking methodologies to address the existing user challenges amid the environmental crisis.
As a UX Designer, this adventure has been an epic journey of innovation and transformation, proving that with the right skills and analysis, one has the potential to take the lead in developing a solution that effectively addresses the complexities centred around user needs. Last but not least, the journey of developing this end-to-end (E-2-E) product has been marked by both 'a-ha' moments and pitfalls.
The Final Resolution : The Hero's Return
I designed the sign-up or registration process to require only a name and email, omitting the option to sign up through social media accounts. This decision was made to prioritize privacy and prevent potential breaches, as many users expressed discomfort with linking their social media accounts to every new application they encounter for the first time.
The home screen is meticulously designed to provide users with numerous pathways to accomplish tasks, ensuring a seamless and frictionless experience. Clear CTA and intuitive navigation cues are implemented to enhance usability. This strategy aims to mitigate user frustration and prevent dropouts by offering multiple ways to complete tasks, allowing users to explore the application without feeling restricted to a single method
The incorporation of a DIY tracker serves the purpose of introducing a gamification element to maintain high levels of user motivation. Additionally, it functions as a micro-interaction that enhances user engagement. This strategic utilization aims to sustain ongoing user involvement, with the objective of boosting continued activation rates as a key metric in expanding user reach.
During the development of the ‘WHAT CAN I DO!? app, I came to understand that the initial concepts were just the starting point. The app's designs evolved with input from usability studies and feedback from users, shaping each iteration.
I also came to realize that it's an ongoing, iterative process throughout the journey. This approach aids in crafting a solution that offers comfortable, time-efficient, and user-friendly accessibility to the target audience, ultimately making everyday life more convenient.With this approach, the why behind its inception becomes clearer: to define the problem and ultimately ensure a delightful user experience.
Let's Keep The Ball Rolling
Thank you! Ready for a team Jam !
My Precious Retrospective
1.Perform an additional set of usability studies to confirm whether the concerns and challenges users encountered have been successfully resolved.
2.Carry out additional user research to identify any emerging areas of demand, aiming for better service delivery, as iterations are consistently the key driving factor for achieving optimal success.